The Brand

JOW WAY is more than just an eyewear brand—it’s a celebration of joy,
style and individuality.

Born in on a warm evening in California, the brand was the vision of three friends—an inspired optician with an eye for design, an industry expert with a deep understanding of trends, and a logistics specialist with a talent for making things happen. Together, they dreamed of creating something special: not just a brand offering stylish glasses, but one that brings joy and confidence to every wearer, adding meaning to people’s lives.
From this shared dream, JOW WAY was born in 2016—a brand that offers not only glasses but also sunglasses, designed to enhance every moment. Drawing inspiration from the relaxed yet vibrant Californian lifestyle and the elegance of Mediterranean style, each pair of JOW WAY glasses and sunglasses is passionately designed to reflect the wearer’s unique story, personality, and experiences.

Our Vision

At JOW WAY, we believe that your eyewear should be a reflection of your inner joy and individuality.
When you wear JOW WAY, you’re not just choosing eyewear; you’re embracing a mood, a moment, a way of life that’s infused with joy. Because at JOW WAY, we believe that every day is an opportunity to see the world through a lens of joy, style, and authenticity.

Our mission

is to combine exceptional quality and innovative design to reflect your unique story and bring joy to your everyday life.Whether it’s the pair of glasses that helps you see the world more clearly or the sunglasses that protect you on sunny days, each piece is designed with care to capture your unique spirit.

Our values : JACPIQ

  • 1. J for Joy: We celebrate the joy that our eyewear brings to everyday life, with each pair designed to brighten your moments and uplift your spirits.
  • 2. A for Authenticity: We uphold authenticity in our creative process and maintain a commitment to transparency and sincerity in all that we do.
  • 3. C for Community: We foster a sense of belonging by connecting with our customers and building a supportive community around our brand
  • 4.P for Passion: We are driven by passion, and this enthusiasm is reflected in every design and product we create.
  • 5. I for Innovation: We value innovation in both design and technology, setting JOW WAY apart in the eyewear industry with forward-thinking solutions.
  • 6. Q for Quality: We are committed to exceptional quality, ensuring that every product is crafted with the utmost care and precision.

Every design is a labor of love, born from a passion

At JOW WAY, every model in our collection is a product of our in-house design team, a group of talented and passionate individuals who live and breathe eyewear .This dedicated designers select each color, shape, and material to create eyewear that blends style with everyday comfort.

This hands-on approach allows us to create eyewear that is not only fashion-forward but also meticulously crafted to meet the highest standard. Crafted from high-quality acetate, our frames are vibrant, durable, and lightweight, ensuring all-day wearability.

Made from high-grade materials, our hinges not only enhance the durability of your eyewear but also add a touch of refined elegance to every pair

We believe that the perfect blend of colors can evoke emotions and reveal your essence. Our designers meticulously select each shade to ensure our pieces not only follow trends but also deeply connect with your individuality